How do AI models persuade? Exploring the levers of AI-enabled persuasion through large-scale experiments
UK AI Security Institute, with Oxford Internet Institute, LSE, Stanford and MIT · AI Security Institute · aisi.gov.uk
Experiments with over 76,000 UK adults and 19 AI models: training and prompting made chatbots more persuasive on political issues, but the most persuasive set-ups made more inaccurate claims.
Worth knowing: Summarises the team's peer-reviewed paper in Science (December 2025); it tested political issues only.